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Moulinsart is the company which has been set up to protect and promote the work of Hergé. The body of art that Hergé created is of such importance and universal significance that it gives the impression of belonging to the public domain. This is not the case: national and international copyright laws govern the rights to Hergé’s work. Moulinsart ensures that the laws relating to Hergé and his work are respected.

In the spirit of promotion, Moulinsart plays a creative and active role in organizing a broad range of events. A prime example of this activity is the organization of a biannual Tintin Festival, which has so far been held in Brussels (2005), Lausanne (2007) and Namur (2009).

Moulinsart is also determined to anchor Hergé’s characters and creations firmly in the twenty-first century through the development of the website

Moulinsart takes care to keep international media informed about all aspects of the world of Hergé by providing exclusive information.

These activities were boosted by the film The Adventures of Tintin: Secret of the Unicorn. The movie, directed by Steven Spielberg and produced by Peter Jackson, premiered in October 2011.